Last year we set off into the unknown. The vision was to fundraise a bit differently and create a positive, worthwhile and fun experience for both designers and art fans. All of the sleeves found new homes and we raised £33,500 in the process – so we’re back to do it all over again.

Secret 7’’ combines music and art for a good cause. What we do is take seven tracks from seven of the best-known bands and artists around. We press each of those tracks 100 times to vinyl then get creatives from around the world to interpret artwork in their own style for of one of the 7 tracks; resulting in a one-of-a-kind sleeve for every single one. We exhibit these for a week, then on Record Store Day (April 20) you can get your hands on one, or more, for £40 apiece.

You won’t know who created the sleeve, or even which song it’s for until you have parted with your cash – the secret lies within.

This year every penny profited is going to youth charity ART AGAINST KNIVES to help fund creative initiatives around London.

Making ART AGAINST KNIVES our charity of choice this year was an easy decision. On top of the money and awareness we generate this year, we will ensure that every aspect of the project provides an opportunity for the young people that they work with. From helping with design, through to installing the exhibition and making video content like the one you see here, we will provide valuable experience in a variety of creative roles.

Ai Wei Wei and Gilbert & George are among the many artists from all manner of disciplines who have contributed artwork to Secret 7’’ this year. Expect to see designs from photographers, illustrators, painters, graffiti artists and fashion, as well big names in the album artwork world.

With the support of Talenthouse, the opportunity to design a sleeve was open to designers from around the world. Thousands submitted their take on the tracks and were whittled down to a few hundred that will sit alongside those we invited.

This year our sleeves will be housed Downstairs At Mother in Shoreditch – just around the corner from last year.

For one weekend – April 13th and 14th – the public will be able to view the collection as a whole. The following weekend – on Record Store Day, April 20th – they shall all be avaliable to purchase through to close on Sunday.

Arrive early on the 20th to avoid disappointment.

WHERE

Mother London Biscuit Building
10 Redchurch Street
London
E2 7DD

WHEN

10am – 6pm

Secret 7’’ is not possible without the support of our 7 host artists and the brilliant organizations you see here.

SAY HELLO.

If you would like any more information about Secret 7” or would like to offer your help please do get in touch. Whether you want to write a nice story about the campaign, help put us on the television or simply say hi.

info@secret-7.com