We're getting lots of enquiries about the next instalment of Secret 7". The plan, and it isn't rock solid just yet, will be to launch the next campaign in October 2019 with the exhibition following in the first half of 2020. It'll be our seventh show and as big fans of the number we're taking the time to make sure it's a special year!
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In the mean time you can check out what we did in last time round, see all the artwork in the gallery, and read all about where we’ve been so far by clicking through to our 2018 site (top right).
Secret 7” founders Kev & Jord are also working on the launch of their own agency Goodness, with the aim of partnering with brands to create amazing experiences that make a difference. We have a website coming soon, but if you want to hear more you can email Kev on firstname.lastname@example.org or Jord on email@example.com.
Secret 7” takes 7 tracks from 7 of the best-known musicians around and presses each one 100 times to 7” vinyl. We then invite creatives from around the world to interpret the tracks in their own style for every 7”. 700 unique sleeves are exhibited before going on sale on a first come, first served basis priced at £50 each. You don’t know who created the sleeve, or even which song it’s for, until you have parted with your cash - the secret lies within.
Since 2012 we have produced 3,500 one-of-a-kind records for 35 different tracks. We’ve sold every single one and raised over £175,000 for great causes.
Charity - Teenage Cancer Trust
Venue - Idea Generation Gallery, London
Ben Howard - Black Flies
Bombay Bicycle Club - Lights Out, Words Gone (Rub A Dub)
CSS - City Grrrl
The Cure - Friday I'm In Love
DJ Shadow - Come On Riding (Through The Cosmos)
Florence + The Machine - Only If For A Night
Noah & The Whale - Old Joy
Charity - Art Against Knives
Venue - Mother, London
Elton John - Bennie And The Jets
HAIM - Better Off
Jessie Ware - Still Love Me
Laura Marling - The Beast
Nas - The Don
Nick Drake - Rider On The Wheel
Public Enemy - Harder Than You Think
Charity - War Child
Venue - Mother, London
Black Sabbath - Age Of Reason
Elbow - Grounds For Divorce
Jake Bugg - Strange Creatures
Lorde - Team
Massive Attack - Karmacoma
Roxy Music - Virginia Plain
T.Rex - Get It On
Charity - Nordoff Robbins
Venue - Somerset House, London
The Chemical Brothers - Let Forever Be
Diana Ross - Reflections
The Maccabees - Go
Peter Gabriel - Sledgehammer
The Rolling Stones - Dead Flowers
St. Vincent - Digital Witness
Underworld - Born Slippy (Nuxx)
Charity - Amnesty International UK
Venue - Sonos Studio, London
Chvrches - Clearest Blue
Etta James - At Last
Jack Garratt - Worry
The Jam - Art School
John Lennon - Imagine
Max Richter - Dream 3
Tame Impala - The Less I Know The Better
All our record sleeves to date have been a unique interpretation of one of our tracks. Past superstar contributors include David Shrigley, Gilbert & George, Ai Weiwei, Sir Paul Smith, Sir Antony Gormley, Jeremy Deller, Jake & Dinos Chapman, Yoko Ono, Sir Peter Blake, Julian Opie, Martin Parr, Jenny Holzer, Harland Miller, Gavin Turk and many many more featured alongside a whole host of our favourite photographers, illustrators, painters, graffiti artists, sculptors and our picks from a worldwide open submission.
As the project has developed, we’ve expanded it to also include a programme of events. In the past we’ve had expert talks, offered the public the chance to record live to vinyl, we’ve shown films, had performances from our musicians, ran artist workshops with our contributors and hosted a sleepover.
To help boost the money we’ve raised to date we’ve also created a hybrid jukebox that played both 7” records and streamed via Sonos, unique turntables with Rega and Thierry Noir and posters with Monotype.